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Packed with energy and style, this gorgeous spot for Yaris’ Hybrid captures our excitement around this latest release for automobile goliaths Toyota. 

Shot by JSA’s talented director Björn Amend over 5 nights in Johannesburg, the spot features original Sapeurs along with neon covered racing cars, a 40 piece electrified marching band, a hand built “Dekotora” Truck plus a few glowing jackets thrown in. 

Having built a trusted relationship with Toyota over many years there was unusually no agency involvement. Björn wrote, styled, directed and supervised the post production right up to final approval!

To quote him: “It felt a bit like the pipe dream of a 16 year old comic fan, but don’t quote me on this.”