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Bjorn Amend Jazzes Up Yaris

25/05/2017
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The German director takes us on a nighttime adventure
Packed with energy and style, this gorgeous spot for Yaris鈥 Hybrid captures our excitement around this latest release for automobile goliaths Toyota. 

Shot by JSA鈥檚 talented director Bj枚rn Amend over 5 nights in Johannesburg, the spot features original Sapeurs along with neon covered racing cars, a 40 piece electrified marching band, a hand built 鈥淒ekotora鈥 Truck plus a few glowing jackets thrown in. 

Having built a trusted relationship with Toyota over many years there was unusually no agency involvement. Bj枚rn wrote, styled, directed and supervised the post production right up to final approval!

To quote him: 鈥淚t felt a bit like the pipe dream of a 16 year old comic fan, but don鈥檛 quote me on this.鈥 
[sorry Bjorn - we just did!]
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