Packed with energy and style, this gorgeous spot for Yaris鈥 Hybrid captures our excitement around this latest release for automobile goliaths Toyota.
Shot by JSA鈥檚 talented director Bj枚rn Amend over 5 nights in Johannesburg, the spot features original Sapeurs along with neon covered racing cars, a 40 piece electrified marching band, a hand built 鈥淒ekotora鈥 Truck plus a few glowing jackets thrown in.
Having built a trusted relationship with Toyota over many years there was unusually no agency involvement. Bj枚rn wrote, styled, directed and supervised the post production right up to final approval!
To quote him: 鈥淚t felt a bit like the pipe dream of a 16 year old comic fan, but don鈥檛 quote me on this.鈥
[sorry Bjorn - we just did!]