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Beloved Comfort Food Brands KD and KFC Join Forces in New Boldly Delicious Collaboration

19/08/2024
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The campaign was created with Courage and directed by Eros V

Canada鈥檚 favourite comfort foods just got even more crave-worthy. Today, the KD and KFC brands join forces to unveil three limited-edition offerings across grocery retailers and KFC restaurants nationwide. Introducing: KD KFC Original Recipe Flavour Mac 鈥榥 Cheese, now available on grocery shelves, and the KD Mac & Cheese Chicken Sandwich and the KD Mac & Cheese Snacker Wrap, both of which are available in all KFC Canada restaurants. The Canada-exclusive collaboration marks the first time either has collaborated with another brand to launch limited-edition retail offerings and in-restaurant menu items together at the same time.

Many Canadians are hungry for more intense flavour profiles and unexpected food combinations. However, they prefer to try them with familiar foods from brands they know and trust. To answer on this growing desire, the collaboration between two iconic comfort food brands combines KFC鈥檚 culinary heritage of southern-style fried chicken with KD鈥檚 expertise in mac & cheese. Together, the brands are bringing fans bold new ways to enjoy unexpected yet delicious combinations of two Canadian classics.

"KD fans have always personalised their mac & cheese with their favourite flavours, and we鈥檙e excited to take that to a whole new level by partnering with KFC, another iconic comfort food brand," said Brian Neumann, head of brand communications, Kraft Heinz Canada. 鈥淛ust like when you think of mac n cheese you think of KD, fried chicken is synonymous with KFC. These drops will be the first time these two iconic flavours are coming together and the result is incredible. We can鈥檛 wait for our fans to try it."

鈥淥ur partnership with KD is KFC Canada鈥檚 largest brand partnership to date and the first to feature an exclusive menu launch with a grocery offering,鈥 said Katherine Bond-Debicki, chief marketing officer at KFC Canada. 鈥淏y partnering with Canada鈥檚 favourite Mac 鈥榥 Cheese, we鈥檙e excited to offer fans a bold flavour combination that is a must-try. Two iconic brands, known for delivering crave-worthy comfort, coming together to bring you an epic collaboration you never knew you needed.鈥

Each new offering packs a punch of delicious flavour:

  • KD KFC Original Recipe Flavour Mac 鈥榥 Cheese: Now Canadians can season their KD with the Colonel鈥檚 secret blend of eleven herbs and spices. 
  • KD Mac & Cheese Chicken Sandwich: Tops KFC鈥檚 signature triple-breaded, classically seasoned chicken with creamy original flavour KD to deliver the ultimate cheesy experience. 
  • KD Mac & Cheese Snacker Wrap: Features KFC鈥檚 beloved crispy chicken tenders alongside original flavour KD, wrapped up in a warm and fluffy flour tortilla. 

To introduce the world to the tasty partnership, KD and KFC created the 鈥淚t鈥檚 Finger Lickin鈥 KD鈥 campaign, which brings together the best of both brands, swapping its most iconic elements in a bold and authentic way. To stoke Canadians鈥 curiosity ahead of the launch, Colonel Sanders popped up around Toronto this past weekend, donning a new take on his classic suit that subtly nodded to the partnership with KD. He took a stroll through Canada鈥檚 most iconic food show鈥搕he Canadian National Exhibition鈥揳nd bought out all the KD from several local grocery stores, interacting with fans and teasing the collaboration. 

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