What does it take to create the perfect biscuit shoot about the most iconic biscuits in Britain? Well, it all starts with 惭肠痴颈迟颈别鈥檚 of course. And ends with Sir Trevor McDonald via a Goat in an Argentina shirt and some Elvis鈥.
Last year TBWA\London brought 鈥楤ritain鈥檚 biggest biscuit brand鈥 back into the hearts and minds of the nation, with the launch of True Originals, a major new masterbrand platform for 惭肠痴颈迟颈别鈥檚.
As the ad airs again, TBWA\London has created a behind-the-scenes film treating everyone to some of the sweet moments behind the camera that brought the ad to life.
The 40-second film takes viewers on the journey of the ad and the people who made it, showcasing 鈥榮ome expensive camera gear鈥, the great British countryside, 鈥榓 guy who is definitely in charge鈥 (Pulse Films鈥 Director, Sam Pilling), numerous 鈥榳hite square things鈥 (technical equipment), one cheeky 鈥榝arm animal in a football shirt鈥 and finally 鈥榦ne bona fide legend鈥 - Sir Trevor McDonald.
Ben Brazier and Johnny Ruthven, creative directors at TBWA\London, said, "Crafting the perfect biscuit shoot isn't just about capturing images of tasty biscuits; it's about immortalising a British icon. Last year we brought McVitie's, Britain's biggest biscuit brand, back into the limelight with True Originals. In the behind-the-scenes film viewers can see the magic behind the ad.鈥