Beer Brand Poker Hijacks Closed Pizzerias to Deliver Pizza and Beer to Friends
Pizza with beer is the official party food. However, in Colombia, pizzerias close at 11pm, just when the party is getting started.
That's why Poker, the beer of friends, had to do something so they could enjoy their favourite pizza with Poker beer.
You might not believe it, but in Colombia, 70% of deliveries in the country are still ordered by phone. So DDB Colombia took over the phone lines of many neighbourhood pizza shops when they were closed and redirected their calls to the Poker line.Thus, every order that customers made was baked and delivered from a hidden kitchen with the real pizza from the brand's allied pizza shops, always accompanied by a Poker beer.
