and , leading agencies within have announced a new partnership with to support its creative and marketing initiatives. Teams from both agencies will work together in support of the corporation鈥檚 aims to drive business transformation and to revolutionize gambling entertainment in B.C.
鈥淲e鈥檙e thrilled to dive into this new partnership with the BCLC team,鈥 said Robyn Smith, VP and general manager at Cossette Vancouver. 鈥淏uilding on the trusted partnership Cossette Media already has with BCLC, we鈥檙e eager to integrate our team's superpowers to promote safe, legal gambling entertainment and strengthen BCLC鈥檚 brand awareness, growth and reach.鈥
Visionnaire will leverage its expertise in creative development and production to deliver BCLC marketing campaigns that authentically engage and foster stronger connections with the province鈥檚 diverse and multicultural communities.
"We're excited to bring our expertise in multicultural marketing to BCLC's creative projects," said Jessica Borges, group vice president and business lead at Visionnaire. "This includes representing British Columbia's depth of diversity in meaningful and authentic ways, through impactful campaigns that resonate and drive results.鈥
These new creative initiatives reflect BCLC鈥檚 ongoing commitment to innovation, equity and inclusion.
鈥淲e look forward to partnering with Cossette and Visionnaire to support our creative and marketing initiatives,鈥 said Emily McDonald, director of marketing, CRM and loyalty at BCLC. 鈥淭his work reflects BCLC鈥檚 values of respect, integrity, and community. Their expertise will be crucial in deepening our connection with British Columbians across the province. Together, we鈥檙e poised to drive greater impact and empower BCLC to continue creating world-class and responsible gaming experiences.鈥