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BBH Singapore Appoints St茅phane Missier as Chief Strategy Officer

23/01/2025
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Veteran strategist moves from Wieden+Kennedy New York

BBH Singapore has appointed St茅phane Missier as chief strategy officer.

St茅phane is the former group strategy director at Wieden+Kennedy, where he spent ten years working in New York and Amsterdam. He replaces Chris Chalk, who left the agency in December. 

St茅phane brings two decades of expertise to the agency, having spearheaded award-winning and culturally impactful campaigns for brands such as Nike, Team USA, FanDuel and Bud Light.

At BBH Singapore, St茅phane will help reinforce its successful positioning as a global agency based in Singapore, working closely with chief creative officer Sascha Kuntze and managing director, Sid Tuli, to further grow and elevate its global ambitions. Leading a team of 12 strategists, he will work with major clients including Samsung, Nike, UOB and Income Insurance.

The agency鈥檚 commitment to its strategy, clients and creative work has already won widespread recognition. In December, it scooped six awards at the Campaign Agency of the Year Awards: Southeast Asia, including Creative Agency of the Year, Ad Campaign of the Year and Brand Experience Agency of the Year. It was named Agency of the Year at the Effies Singapore and a Gold in the WARC Awards Asia Pacific. It was also the only Asia-based agency to win a top three position in Kantar鈥檚 Global Effectiveness Awards.

Commenting on the appointment, Sid said, 鈥淚鈥檓 so grateful for everything Chris did for us over the last three years and I wish him all the very best as he relocates back home.  St茅phane is an incredibly talented and highly experienced strategist that has shaped some of the most culturally significant campaigns of the past decade. He鈥檚 lived and worked in 8 countries before Singapore, helping build the biggest brands anywhere, and he is exactly the type of talent we need to take us forward.鈥 

St茅phane added, 鈥淏BH Singapore is building a global agency for a new era. Its commitment to building a culture where difference thrives and embracing the diversity of its clients sets it apart from the crowd. I鈥檝e always considered myself a black sheep and have long admired the work of BBH. I鈥檓 thrilled to join the flock and begin this exciting journey.鈥

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