BBDO Worldwide Literally Chases Pizza with Pepsi in ‘Pepsi Chase Cars’ Stunt
Today, Pepsi is doubling down on its commitment to food and taste pairings with the launch of their 'PEPSI Chase Cars' stunt, a humorous take on the classic pizza delivery, with a twist – reminding all pizza lovers that your next pie should be chased with a Pepsi.
On September 13, when pizza cravings reach their peak (over 40% of ALL pizza orders are on Fridays), Pepsi is upping the ante with a mouthwatering deal. Pizza lovers who purchase Pepsi, Pepsi Zero Sugar, Diet Pepsi, or Pepsi Wild Cherry in 2L or 20 oz. bottles will have the chance to score a free pizza with minimum order amount from select eateries while supplies last from 4 – 10 p.m. ET.
The brand's humorous stunt videos show the lightning-fast 'PEPSI Chase Cars' in action, ensuring pizza deliveries aren't completed without an ice-cold Pepsi on the scene. Created in collaboration with BBDO Worldwide, the content depicts various deliveries, where hungry, everyday consumers are waiting for their piping hot pizza when a surprising twist occurs. Suddenly, a visibly marked 'PEPSI Chase Car' pulls up alongside a pizza delivery vehicle and an over-eager delivery driver jumps out just as the pizza is being handed to the customer – handing over a complimentary Pepsi to ensure flavor doesn't get away.
