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Barclaycard Embraces Even the Weirdest Businesses. Like The Crystal Barn

22/01/2019
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Droga5鈥檚 first work for the financial brand deploys director Jeff Low鈥檚 zany touch to devastating effect showcasing real Kettering business The Crystal Barn
Electric Theatre Collective lends their considerable VFX talent to the first spot in a new campaign, created by Droga5, that shows Barclaycard Business takes growing businesses seriously. Even the most unusual ones. 

The film is the first in a series that focuses on a real Barclaycard customer, The Crystal Barn (), who operate a growing healing crystal business out of a collection of barns in Kettering. Not your average small to medium sized business. But one that Barclaycard takes as seriously as any other. And by taking their payments as seriously as The Crystal Barn take their crystals, Barclaycard is helping them grow.


A Barclaycard spokesperson said: 鈥淏arclaycard supports businesses of all shapes and sizes; whether they鈥檙e selling coffee or healing crystals. Our playful new integrated advertising campaign, 鈥榃e Take Business Seriously鈥, showcases the diverse range of real businesses that we work with and The Crystal Barn is the first in a series of businesses that we鈥檒l be profiling throughout the year. We鈥檙e proud to partner with ambitious businesses of all kinds, and look forward to shining a light on more of our customers.鈥

Droga5 said: 鈥淚t鈥檚 nice when a client buys a bold idea. It鈥檚 also nice when you get an amazing director like Jeff. But you know what's really nice? Discovering two bonafide stars successfully selling crystals in a barn. Andy and Clare were fantastic. We hope this campaign turns The Crystal Barn into Amazon for healing crystals.Thanks for reading. Crystals.鈥

Jeff Low from Biscuit said: 鈥淐harlene and Dan had a great idea and that鈥檚 mostly what made this work. That and the bravery of Barclaycard to try something a bit different rather the usual bank stuff where you can practically hear the risk calculation behind every decision. Crystals.鈥

Lee Pavey from ETC said: "As soon as we read this amazing script we knew we had to be involved. We loved the idea and love working with Jeff so we knew this spot would look awesome. We turned this around in double quick time and are seriously proud to be part of the team who will, no doubt, make Andy and Claire's business thrive. Crystals."

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