Banco Sabadell Has 'The Account with Everything' in Campaign from DDB Spain
'The Account with Everything' is the new campaign from Banco Sabadell, launching the new Sabadell Online Account, created by DDB Spain.
鈥淔or us, it is very important to maintain the positioning as an expert bank that characterises us and is part of our DNA, and even more so when it comes to a 100% digital product. The Sabadell Online Account is the key that opens the door to all our experts and specialists," says Llu铆s Pons, the bank's deputy general manager and marketing manager. 鈥淭hat's why we believe the value proposition is a very good reflection of the nature of the account and of the bank itself.鈥
The campaign coincides with the launch of the bank's new catchphrase: Sabadell, do you need a bank? In the words of Jos茅 Mar铆a Roca de Vi帽als, VP and CCO of DDB: "It was time to highlight and communicate what Sabadell is and has always been: An expert bank that knows a lot about banking and is proud to be able to help its clients thanks to this expertise."
'The Account with Everything' was directed by C茅sar Pesquera through Mamma Team, with media management through Difusi贸n y Audiencias.
