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This year’s Pride Month was an extra special celebration of individuality, equality, and freedom of expression.

But why limit it to one month?

Creative agency B-Reel is launching to put you front and centre of your own personal Pride Parade float to keep the celebrations going.

How it works: B-Proud uses Beyond Reality facial detection software to place your face on a series of gender-fluid, inclusive avatars on vibrant, animated parade floats. After placing your face in the float you can hit record and save a video or gif – perfect for sharing on social media.

Stay Proud is the first digital never-ending Pride Parade, encouraging users to “#StayProud” through a playful augmented-reality experience.

B-Reel’s CCO Petter Westlun said,  “B-Reel prides itself on our maker culture heritage, and on our culture of free expression and individuality. We support and celebrate PRIDE and hope that B-Proud delights and engages celebrants across the world.”

For more info on how to get involved, visit: