Aware Super Helps Australians Find Their Rhythm in Retirement
Delivering on their promise of being 鈥楽uper Helpful,鈥 Aware Super鈥檚 latest work, created in collaboration with Thinkerbell, connects with Australians approaching retirement, shining a light on the evolving nature of retirement - a shift from what it once was, to people having to find a new rhythm of living as they approach retiring.
With over 1.1 million members, Aware Super is helping Australians as they navigate their journey towards retirement and find their new rhythm entering the new stage of life.
Sally Gross, head of brand, Aware Super says, 鈥淎ware Super, is the Super Helpful retirement fund. This new work puts a focus on people approaching retirement and highlights the fact that they can keep earning even when retired with Aware Super鈥.
"Not many Aussies are aware of this, so we鈥檙e keen to help as many as we can, have their best possible retirement," said Jo Elford, manager brand, Aware Super. "We鈥檙e really proud of this work and how it represents and reimagines retirement for this cohort."
Belle Thompson, head thinker, Thinkerbell said, 鈥淲e鈥檝e developed a strong platform in 鈥楽uper Helpful鈥, and we鈥檙e really proud of this new work we鈥檝e created together with the team at Aware Super. Building off the platform, and staying true to our use of distinctive brand assets, or Sam as we like to call them, the new work helps people navigate their new retirement needs.鈥
The Rhythm of Retirement work rolls out across TV, OOH, radio鈥 and pretty much every channel you can think of.
