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Avoid the Clouds with Bulldog Skincare's Spray Deodorant Launch

22/04/2024
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Brand mascot is back to show how the deodorant will help with real life challenges in Be The Fox spot

Bulldog Skincare, the expert in men鈥檚 grooming, is marking the launch of its innovative new naturally propelled Spray Deodorants with a TV and digital campaign, made by creative and production agency Be The Fox, to encourage consumers to expect more from their deodorant.

The friendly and reassuring voice of the Bulldog features throughout the creative and explains to viewers that Bulldog鈥檚 new Spray Deodorants won鈥檛 leave you having to outrun 鈥榙eodorant clouds鈥 as the products are naturally propelled, with only 1% gas and 99% product, unlike market competitors.

Be The Fox has created a 15鈥 Hero film, set in a gym post-workout, that humorously depicts the well-known scenario of trying to escape an overwhelming deodorant cloud. It is accompanied by two social-first AI films that draw out further benefits of the innovative products that will be shown on digital platforms and two animations that delve into the science - 鈥楳ade Differently鈥 and 鈥楤lown Away鈥. The products, now available in stores nationwide, will be supported by the creative campaign, which will appear on digital platforms (including Meta, TikTok and YouTube) in the UK and VOD in France.

Adam Wilkie, global brand manager for Bulldog Skincare said, "We're thrilled to introduce these new products, providing men with refreshing, long-lasting deodorants that eliminate the hassle of traditional sprays. This new campaign perfectly communicates the distinctive features of our new deodorants while capturing the no-nonsense, relatable feel of our brand. I can鈥檛 wait to see it live.鈥

Megan Price, executive producer and co-founder of Be The Fox commented, 鈥淭he creative reiterates that 'Bulldog Understand Men', dramatising a common problem in a way that is funny and relatable, and quickly showcasing how the new product will resolve this daily challenge. Our creative isn鈥檛 based on showing half naked, model-like men, it鈥檚 about showing the benefits of the product to the man in the street.鈥

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