AUNZ Work of the Week: GWM and Thinkerbell
Among a slew of action-packed, mud-splattering, fishing and camping-centric spots for big, blokey utes, Thinkerbell has brought romance to the category鈥 kinda.
A wedding about to be destroyed by the rain gets saved by a best man and his trusty ute, who calls for the crowd to pack up the wedding - the violinists, the cake, the flowers, the reverend - and whisking it away to dryness. 鈥淐huck it in the ute鈥 he commands, demonstrating the capacity and durability of the GWM Cannon.
When the sun comes back out? 鈥淐huck it in the ute.鈥
Thinkerbell and GWM鈥檚 spot is fun, smart, and different for the category (continuing a trend of fun auto spots this year; Innocean鈥檚 zombie-filled campaign for Kia was a previous Work of the Week pick).
