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BMF really pushed the (gravy) boat out for ALDI this Christmas.

In the 60 second spot, the audience follows a couple after they’ve been asked to “bring a turkey, and maybe a gravy boat” to Christmas lunch. The couple builds a boat-sized gravy boat and sail it to their Christmas gathering. The gravy boat doesn’t survive, but they make sure the turkey does. 

The casting is perfect - nuanced glances, subtle comedy, believable determination.

The 15 second cut downs also drive home the proposition that you can ‘Go A Little Extra’ at ALDI without breaking the bank. There’s also the ‘Festive Extra-nator,’ a recipe generator allowing customers to explore festive recipes on a scale from “a little extra” to "inconceivably extra” - a fun touch that extends the idea, cleverly engaging with consumers experiencing a cost of living crisis, while still feeling festive.