鈥淭he car you鈥檝e always wanted. The excuse you鈥檝e always needed.鈥 That鈥檚 the tagline of Audi鈥檚 latest retail campaign created by BMF to promote the illustrious brand鈥檚 compelling offers.
In film, digital, social and out-of-home executions, ethereal lighting, dreamlike visuals, and a contemporary reworking of an iconic song, show car lovers that the Audi of their dreams is now within reach.
Directed by FINCH鈥檚 Toby Pike, the film features a re-composed version of 鈥楧ream A little Dream鈥 created by Rumble Studios.
Says Nikki Warburton, chief customer and marketing officer, Audi Australia: 鈥淲e are delighted to be partnering with BMF to deliver compelling and effective retail work for Audi in Australia. Alongside our landmark 鈥楻S鈥 and 鈥楺鈥 brand campaigns so far this year, we鈥檙e delighted to be having such engaging conversations with Australians across all formats in 2020.鈥
Says Alex Derwin, chief creative officer, BMF: 鈥漌e couldn鈥檛 be happier to be working with such a progressive and innovative automotive brand. Retail is the pointy end of any industry, but with a premium car brand like Audi there鈥檚 a fine balance to strike. The team did a great job to land exactly the right tone here. It鈥檚 direct, simple, but also really good to look at.鈥
Says Michael Gie, Rumble Studios: 鈥淲e loved bringing a contemporary edge to such an iconic song. The nostalgia in the vocals combined beautifully with the modern dreamy electro and there is a real synergy between the track and visuals.鈥