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ASOS has selected creative shop The Or as its creative agency, following a competitive pitch process.

The Or will partner with ASOS to develop a long-term brand platform as part of the brand’s marketing strategy.

The pitch was run through the AAR.

Livvy Thompson at ASOS said, “ASOS is all about bringing trends and culture to our audience through a fashion lens. We’ve seen lots of success since focusing on the ASOS brand and look forward to supercharging that work with The Or. Their demonstrated strategic and creative know-how will prove invaluable in helping us continue connecting with fashion-lovers.”

Paulo Salomao, managing partner at The Or commented, “ASOS is a style staple for the UK market, helping us to discover new trends and transform our wardrobes at the click of a button. Fashion is currently undergoing an incredible evolution, not just in the way we shop but in what consumers want from the brands that they choose. We are thrilled to help guide ASOS through this landscape, offering creative solutions to further cement the brand’s place at the heart of British culture.”