天美棋牌

sencka膽
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
in association with
Group745

Asahi Super Dry Creates 'Skill' Tester Interactive Promotion with the Monkeys, Nakatomi

24/07/2024
139
Share
Created by The Monkeys, part of Accenture Song, and interactive technology company Nakatomi, the machine uses an array of sensors and back-end technology to translate smartphone inputs into claw movements, detect prizes and notify fulfilment networks for prize dispatch
Skill tester machines are a favourite Japanese pastime and a regular ritual for millions of professionals, retirees, gamers and university students. And now, Australian Asahi Super Dry drinkers.鈥═o bring beer lovers even closer to modern Japan, Asahi Super Dry has built a real-life Japanese-style claw machine that can be controlled remotely via a smartphone, anywhere in Australia.
 
Nakatomi managing partner Benjamin Bray said, 鈥淥ccasionally we get the opportunity to bring to life an idea that's beautifully simple, remarkably complex and heaps of fun. The Asahi 'Skill' Tester is a testament to what's possible when client, agency, and supplier pull together to realise their initial vision without compromise. The result 鈥 an incredibly delightful experience.鈥

For a limited time, adults who purchase a specially marked case of Asahi or two 400ml glasses at participating venues will receive a unique code, giving them access to the machine to play for a chance to win. Using live streamed video and a combination of skill and chance, they can manoeuvre the claw into position to try and claim a prize. Each unique code entry also provides an entry into the grand prize draw for a Sony Bravis 50鈥 LED 4K TV valued at $995. Access to the Asahi 'Skill' tester will be available to adults only.
 
A Twitch stream of the mysterious machine will also operate 24 hours a day.
Asahi Super Dry marketing manager Marc Slater said, 鈥淭he Asahi Super Dry brand is built on the thrill of unexpected experiences. And what could be more thrilling than playing a live 'skill' tester while other Asahi Super Dry drinkers watch on?鈥 

The Monkeys creative director Adam Slater added, 鈥淚鈥檝e never had the requisite hand/eye coordination to operate a skill tester and win a prize. But I do enjoy an Asahi Super Dry. So I鈥檓 looking forward to cracking one open and watching people from all over Australia have a crack at winning a prize.鈥

The campaign is live now across various channels such as OOH, on premise and social. To play, buy a specially marked case of Asahi Super Dry and visit asahiskilltester.com.au using a smartphone.

Credits
SUBSCRIBE TO 天美棋牌鈥橲 newsletter
FOLLOW US
天美棋牌鈥檚 Global Sponsor
Language:
English
漏 2005-2023 天美棋牌Privacy and Cookie PolicyTerms and Conditions
v10.0.0