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Argentinian Sports Channel TyC Sports Helps a Hotel Earn Its 3rd Star

22/12/2023
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Film from Mercado McCann and TyC Sports honours 1 year of Argentina鈥檚 World Cup win

One year ago, the Argentina national team made history. In a country where nothing matters more than football, they won the FIFA World Cup, and with it their third star (A symbol of the tournament鈥檚 victors). TyC Sports, the most beloved football channel in Argentina, had to find a way to celebrate.

Just like national football teams, hotels measure their ranks with stars 鈥 So Futlove, Mercado McCann鈥檚 football division, and TyC Sports found a hotel 鈥 'La Argentina' that still had two stars. As true football fans, they knew they had to do something about it and help the hotel attain that third star, just like the Argentinian team did.

The short film created by Futlove and TyC Sports narrates the story of a modest family hotel located in the heart of San Bernardo, and its pursuit to earn a third star. Without showing any footage of actual football matches, the film tells a warm story about perseverance, national pride, and fulfilling your dreams (after all, that鈥檚 what the FIFA World Cup is all about.)

鈥淔ootball is a sociocultural phenomenon that allows to develop content without any images portraying the game itself,鈥 stated the agency.

After the first anniversary of the world title won by Argentina鈥檚 National Team in Qatar 2022, the launch of 'La Argentina Hotel' represents a gift in advance to all football fans and to those who find romance in every victory.

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