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Anonymous Content UK Taps James Hackett as Head of Music and Special Projects

21/11/2024
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James Hackett has commissioned videos for artists including Florence + The Machine, Sam Smith, Coldplay, Kylie Minogue, Chase & Status, Massive Attack, Lewis Capaldi and Bastille

Media, management and production company Anonymous Content has announced executive producer and commissioner James Hackett has joined the UK division as head of music and special projects. In this newly created role, James will work directly under Anonymous Content UK鈥檚 managing director and executive producer Tor Fitzwilliams to bolster the UK鈥檚 music video department and develop short and long-form projects in non-traditional advertising spaces: fashion, branded content, event activation, and the intersections between these platforms.

James will work with award-winning directors across Anonymous Content鈥檚 and Serial Pictures鈥 UK rosters including Autumn de Wilde, Bardia Zeinali, Cara Stricker, thirtytwo, BRTHR, Daniel Askill, Pantera, Moses Sumney, and The Reids.

鈥淲e are extremely excited to continue our growth and expand our offerings in the UK in the worlds of Music Videos and Special Projects,鈥 said Tor. 鈥淲ith James鈥檚 wealth of experience and stellar track record in the music industry, he is the perfect fit and natural choice to head up this new department within AC UK. We look forward to working with him and building out this exciting new venture.鈥

James spent more than a decade at EMI Records and EMI Music where, as director of video, he commissioned videos for artists including Florence + The Machine, Sam Smith, Coldplay, Kylie Minogue, Chase & Status, Massive Attack, Lewis Capaldi and Bastille. While at EMI, he championed up-and-coming talent; a key element of music video creation has always been to make a space for new talent to develop their craft and James has credits in the early works of some of the most revered and established creative talents of today. Prior to joining EMI, James spent five years at Sony Music, where he commissioned all of the music videos for Calvin Harris and Mark Ronson鈥檚 first albums and was awarded Best Commissioner at the UK Music Video Awards

鈥淔or as long as I can remember, I鈥檝e lived for the feeling of having just a small part in making some amazing work, and I feel incredibly lucky that Anonymous Content reached out to continue to do this with their exceptional, diverse roster of directors,鈥 said James. 鈥淚 can鈥檛 wait for the adventures we are going to have, and I鈥檓 looking forward to making culturally impacting films with the amazing team here.鈥

Since opening in 2019, Anonymous Content UK has been nominated for Best Creative Production Company at the Creative Circle Awards, named to Ad Age鈥檚 A-List and been recognized with top industry awards including wins at British Arrows, Ciclope, Creative Circle, D&AD, UKMVA, AICP, and the Kinsale Sharks.

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