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Toronto production company ANIMALS has welcomed director Jannsen Powers to its roster of directorial talent. Joining for commercial representation in Canada, his signing exemplifies ANIMALS’ commitment to boundary-pushing creativity. 

Raised in a small town in the Pacific Northwest, Janssen’s desire to see more of the world sparked a lifelong love of travel and adventure. Picking up stories from people and places along the way, his filmmaking journey began in the documentary space, as he found ways to convey his adventures on screen. 

Transitioning into the commercial space, Janssen’s documentary experience continues to inform his work, as his penchant for authentic storytelling blends with compelling narratives and eye-catching visuals. His work often explores human connection and the natural world, finding ways to capture beauty that might otherwise go unnoticed. 

Janssen has worked with brands including AXA, Expedia and Stella Artois, with his work achieving global recognition at the 1.4 Awards, Cannes Young Lions, the Webby Awards and more. His campaign for Stella Artois, ‘Rêverie’, was the winner of both Fashion & Lifestyle Judges Choice and Audience Choice at the 2019 Webby awards. 

Janssen Powers, director, ANIMALS comments, “I'm absolutely thrilled to be joining the ANIMALS family. From the beginning, Chris, Miriana, and the entire team immediately felt like friends. Their love for filmmaking is infectious, and I can't wait to start making things together.”

Chris Hutsul and Miriana DiQuinzio, executive producers at ANIMALS add, “We've admired Janssen’s work for years, but when we got to know him personally through some US jobs we produced in Toronto, we knew he was one of ‘us’. Janssen has an innate ability to capture intimate human moments on camera, framed by a distinct, confident camera language. His shots always surprise and delight! We also appreciate Janssen’s methodical, collaborative approach to the pitching and prep process. ANIMALS couldn’t be happier to add an artist of Janssen’s stature to its roster.”