天美棋牌

sencka膽
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
in association with
Group745

Angry Ex-Mustaches Cause a Scene at Dollar Shave Club's Relaxing Gentleman's Club

28/01/2025
276
Share
Dollar Shave Club launches first campaign from new creative studio ST. JULES and production company Somesuch

Dollar Shave Club has partnered with the newly launched creative studio ST. JULES, founded by longtime creative collaborators Matt Knapp and John Downing, to debut its first major campaign under a bold new creative platform: 鈥淭he Club鈥.

Directed by Sam Hibbard and produced by Somesuch, the campaign brings to life the world of Dollar Shave Club as if it were a physical club. It鈥檚 a place where guys can be guys, and angry ex-mustaches can burst in and cause a scene.

It鈥檚 a homecoming of sorts for Matt Knapp, who led creative at Dollar Shave Club for six years, cementing its reputation for bold, subversive marketing. 鈥淭he DSC years were a very special time in my career. To be given the opportunity to work on the brand again with my old mate John is something I am very grateful for鈥 said Matt Knapp, co-founder of ST. JULES. 鈥淭he brand was founded on an attitude and irreverence that we were excited to recapture. This campaign breathes life into the brand by imagining the Club as an actual place where anything can happen.鈥

John Downing, co-founder of ST. JULES said, 鈥淪am and the Somesuch team brought so much to this project. It鈥檚 refreshing to work with a director who is so involved from start to finish, and brings so many ideas to the table. It was like having another creative on the project, backed by the incredible, relentless team at Somesuch."

The campaign marks a new chapter for both Dollar Shave Club and ST. JULES, and sets the tone for the type of work the studio aims to create moving forward: work that鈥檚 fun, stands out, and brings great people together.

The first instalment of the campaign debuts this week across TV, digital, and social channels, inviting audiences to step inside The Club.

Credits
SUBSCRIBE TO 天美棋牌鈥橲 newsletter
FOLLOW US
天美棋牌鈥檚 Global Sponsor
Language:
English
漏 2005-2023 天美棋牌Privacy and Cookie PolicyTerms and Conditions
v10.0.0