With three main films revolving around a family鈥檚 misfortunes, the brand introduces the newly redesigned TUCSON. Packed with problem-solving features, the SUV comes to the rescue and helps them face life鈥檚 unpredictability. Because from now on, no matter what life might bring, 鈥淟ucky you, you have a TUCSON.鈥
Comedic timing goes a long way in the new 30 second films directed by Bart Timmer, produced by CZAR with post-production by ACHT Hamburg.
鈥淭ent鈥, 鈥淏irthday Party,鈥 and 鈥淐inema鈥 display everyday moments that quickly get out of control leaving our protagonists with a little bit more than a challenging situation. However, the new Hyundai TUCSON, available as Plug-in Hybrid and Hybrid N Line, comes with Over-The-Air Updates, a quiet and efficient Electric Mode, and the Hyundai Digital Key Two - an array of features that will prove to be a relief for them.
鈥淎t a joyous time for our brand, as we celebrate the 20th anniversary of our best-selling TUCSON model, we're delivering this humorous campaign with Innocean to showcase the car's unique USPs and unbeatable convenience in everyday situations that our audience can relate to. Through authentic storytelling and an unwavering commitment to innovation, we鈥檙e proud of this campaign that aims to bring a smile to our audiences.鈥 said Laura Rathai, director marketing at Hyundai Motor Europe.
Each story opens with a sequence that makes the relatable scenarios visually stand out. Seconds later, the effect seems to fade out at the perfect moment and helps deliver the comedy in an unexpected way.
鈥淲e put a lot of thought and love into every detail of these humorous films for Hyundai and I hope that people can see themselves in these simple, everyday moments. Thanks to the whole Hyundai and Innocean Team. As with every commercial, it鈥檚 all about teamwork鈥. Said Bart Timmer, director.
With Dave Hill, Sonda Productions, and RECOM behind the photo production, the integrated 360掳 campaign will run in all relevant markets across Europe. A multitude of assets will show that when design and technology meet, the result is a car meant to set new standards and always ready to save the day.
鈥淭he Tucson is Hyundai鈥檚 best-selling model and people love it for its versatility. It鈥檚 spacious, it鈥檚 electrified, it has a ton of connectivity and safety features that really come in handy when life happens. It鈥檚 the car that always has your back. So, we brought this thought to life in three executions that anyone can relate to - even if you鈥檙e not the camping type.鈥 said Jos茅 Filipe Gomes, creative director, Innocean Berlin.