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Octagon has announced the elevation of Alyssa Romano to chief marketing officer, talent and properties division. Alyssa will continue to report directly to Phil de Picciotto, founder and president, Octagon.

Leveraging Octagon’s global footprint and deep resources across sports and entertainment, Alyssa will now spearhead the division’s strategic marketing initiatives, focusing on innovation, synergy, content creation, recruiting and storytelling. In this newly created position, Alyssa will oversee communications, social media and creative for the agency’s talent representation business.

“We are thrilled to elevate Alyssa to chief marketing officer for our talent and properties division. Alyssa is a talented leader and strategist who has been a driving force behind the continued growth and expansion of our business,” said de Picciotto. “Her ability to understand the ever-evolving nature of the industry and help advance our mission to deliver exceptional value for our clients has been vital to Octagon’s success. Alyssa’s innovative thinking, ability to connect with people, and unwavering commitment makes her the perfect person to step into this new role to grow Octagon’s strong reputation and brand awareness across the industry.”

“Octagon has been my home for nearly two decades,” said Alyssa. “I’ve had the great privilege to advise, strategize with and execute the marketing and publicity efforts for some of the biggest names and brightest stars across sports and entertainment. I am excited to build on Octagon’s 40-plus-year legacy in the industry, working alongside our incredible team to create new opportunities which will enable our clients and agency to continue to thrive.”

An agency veteran, Alyssa previously served as senior vice president, communications and social media, talent and properties, leading the successful development and implantation of publicity, marketing, brand partnerships and digital and social content efforts for Octagon’s expansive roster of athletes, entertainers, and personalities. Alyssa has also overseen the recent growth of the agency’s women’s basketball practice and strategy in women’s sports. Prior, Alyssa held various leadership positions throughout Octagon’s talent division.