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Allegra Teams up with Disney鈥檚 Snow White for a Fairy Tale Allergy Season

21/02/2025
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This campaign leverages the power of storytelling and pop culture to connect with consumers

Allegra, a global leader in allergy relief from Opella, is redefining the category through a magical collaboration with the highly anticipated live-action film, Disney鈥檚 Snow White, coming to theaters March 21st.

Launching in 15 markets worldwide, Allegra鈥檚 adult-targeted campaign is poised to show the world how Allegra can help transform allergy season into 鈥渉appily ever after鈥. The overarching campaign idea is that with Allegra, you don鈥檛 have to be sneezy or sleepy. This concept emphasises the brand鈥檚 core benefit 鈥 fast, non-drowsy allergy relief with 0% brain interference 鈥 through a powerful connection to some of the film鈥檚 most beloved characters.

The collaboration spans the entire marketing funnel, with consistent creative storytelling that ensures a seamless brand experience. The campaign idea comes fully to life in a custom, co-branded spot, leveraging the iconic 鈥楬eigh Ho鈥 song and relevant, memorable moments from the upcoming film. Grumpy even breaks into song saying, 鈥榙o you know what I鈥檓 allergic to?鈥.  In-store, OOH and digital creative features custom character artwork created in collaboration with Disney, complete with pollen floating across an iconic cottage scene featuring Snow White, Sneezy and Sleepy.

Alberto Hernandez, chief growth officer at Opella said, 鈥淭his one of a kind collaboration allows us to meet consumers where they are in a genuine and engaging way. Allergy relief should be simple, and through this effort, we are making it easier for people to recognize their symptoms and find a 鈥渘o-brainer鈥 solution. By integrating Allegra within a cultural moment as significant as the launch of Disney鈥檚 Snow White, we are reinforcing our commitment to innovative and consumer-centric self-care. This is our formula for building brands that consumers want, trust, and love- because with Allegra, its always a case of happily ever after.鈥 

This campaign 鈥 crafted by Concept One Communications (Westport-CT-US) 鈥 leverages the power of storytelling and pop culture to connect with consumers in an engaging and memorable way, allowing the brand to break through traditional healthcare communication models.

John Kocis, principal of Concept One Communications, said, 鈥淏y aligning Allegra with one of Disney鈥檚 most beloved fairy tales, we鈥檝e crafted a campaign that seamlessly connects the brand鈥檚 promise of non- drowsy allergy relief with the power of storytelling.鈥

Nicole Stanziale, VP studio partnerships at Disney, said, 鈥淲e鈥檙e so excited to have Allegra on board for this perfectly timed campaign to celebrate the release of Snow White this 鈥榮neezy season鈥. The huge global scale of the campaign and perfectly synergistic creative is the ideal way to celebrate the release, and drive audiences to theatres to enjoy this wonderful new live-action musical reimagining on the big screen.鈥

The campaign will roll out globally ahead of the movie鈥檚 March world premiere. With this collaboration, Opella continues to redefine how healthcare brands engage with consumers鈥攖hrough relevance, credibility, and cultural connection.

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