天美棋牌

sencka膽
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
in association with
Group745

Aldi鈥檚 Kevin the Carrot Makes Triumphant Return to Support Team GB and ParalympicsGB

18/07/2024
258
Share
Team GB and ParalympicsGB stars join the famous carrot on the road to Paris 2024 in spot from McCann Manchester

Kevin the Carrot is set to make an unseasonal appearance on the nation鈥檚 screens as he joins Team GB and ParalympicsGB athletes in the run-up to the Paris 2024 Games, in the latest campaign created by McCann Manchester.  

Kevin returns to screens on Thursday 18th July, in what will be the first time he鈥檚 appeared in a hero campaign outside of a Christmas campaign in the UK. Kevin, who has become synonymous with Christmas, has made an early return to celebrate Aldi鈥檚 10-year partnership with Team GB and the more recent ParalympicsGB partnership to show his support for the games ahead.   

Narrated by Jim Broadbent, the 40 second spot sees British athletes Oliver Lam-Watson, Helen Glover MBE, Delicious Orie, and Max Whitlock OBE, help Kevin save the games in an adrenaline-filled, action-packed adventure through the French capital. 

The campaign runs across all channels, including digital AV, radio, press, digital marketing, website, leaflet, activation in Fanzones during the games, POS in store and merchandising - including a limited edition Kevin plushie.

Aldi has been the Official Supermarket Partner of Team GB for the last 10 years and recently renewed its partnership to take them all the way to the Brisbane games in 2032. 

Kyrsten Halley, marketing director at Aldi UK, said, 鈥淛ust as Christmas is a magical time, there鈥檚 a similar excitement in the air as we approach the Paris 2024 Games. 

鈥淎s the Official Supermarket Partner of Team GB and ParalympicsGB, it felt like the perfect occasion to bring Kevin back to our screens and we know our shoppers will be thrilled to see him get behind our teams.鈥 

Dave Price, chief creative officer at McCann Manchester, added: 鈥淣ormally Kevin the Carrot is in rehearsals for his big Christmas gig by now. But as luck would have it, he was on holiday in Paris just as the Olympic flame blew out! Sacre bleu! In true Kevin style he was compelled to help. It was a race against thyme, but thanks to our carrot, the games were saved. So, keep your eyes peeled, and hopefully you鈥檒l see our five inch hero prove he鈥檚 Britain鈥檚 biggest fan!鈥

Credits
SUBSCRIBE TO 天美棋牌鈥橲 newsletter
FOLLOW US
天美棋牌鈥檚 Global Sponsor
Language:
English
漏 2005-2023 天美棋牌Privacy and Cookie PolicyTerms and Conditions
v10.0.0