Agassi Swaps Mullet for Savings in Uber One Campaign with Special
That鈥檚 the situation former tennis superstar and the sports鈥 original mullet man Andre Agassi finds himself in as he laments his hair loss but rings up the savings in a new campaign for Uber One via Special.
Missing the mullet renaissance is disappointing for Agassi - but the savings he gets from his Uber One membership don鈥檛 disappoint the tennis legend.
As Agassi mulls his misfortune in a stadium packed with magnificent mullet-wearing fans, players, officials, cameramen, TV commentators - and even a dog - he gets a notification letting him know just how much he鈥檚 saved with Uber One. While Uber One membership mightn鈥檛 bring back long gone luscious locks, it can unlock savings on Uber and Uber Eats.
鈥淲hen I first heard about the mullet joke I knew it would land well because I was familiar with Uber鈥檚 creative campaigns featuring some of my tennis contemporaries like Serena Williams and Rafael Nadal,鈥 said Andre Agassi, 鈥淢y family and I are frequent users of Uber and Uber Eats, so I was happy to work with their team and be part of this campaign.鈥
Head of marketing Uber ANZ, David Griffiths added, 鈥淲e鈥檝e fused our self-deprecating tone with one of the most lauded tennis identities globally to show that while there are disappointing moments in life - our membership platform Uber One isn鈥檛 one of them.
Working in collaboration with an internationally celebrated figure like Andre Agassi enables us to embed that message in an unforgettably compelling way. We anticipate this campaign will both underline that Uber One鈥檚 鈥榮avings don鈥檛 disappoint鈥 and be a precursor to more mullets appearing in sports clubs and workplaces in 2024. We make no apologies for either.鈥
Special Uber APAC creative director, James Sexton said, 鈥淟ife鈥檚 full of disappointments, a first date, the ending of that TV show, the adaptation of your favourite feline based theatrical show, or simply that mullets are back and the majestic mullet you had in your prime is long gone; luckily for Andre and all Aussies, Uber One savings are definitely not disappointing.鈥
To celebrate the launch of the new campaign, Uber One members will have the chance to get free electric vehicle rides to the Melbourne tennis precinct for the next two weeks in partnership with Kia.
The campaign will run across TV, BVOD, online video, OOH, radio, social and owned channels.
