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Kicking off on GivingTuesday and through the end of the year, the ANA Educational Foundation (AEF) is doubling down on donations for its University Membership Program. The ANA Educational Foundation’s Give the Gift of ANA University Membership program allows organizations to donate an ANA membership to a school of their choice. These memberships enable both professors and students to tap into the vast network of industry programs, speakers, and curricula that the ANA and the AEF offers academia and future talent.

Beginning on GivingTuesday, AEF will “Double the Impact” of every donation companies make to the ANA Educational Foundation’s University Membership Program. For every University Membership donation made by a company, AEF will provide a second membership to the university of their choice, which could be any institution including an HBCU, a Hispanic-serving institution, a local school, or an alma mater.

“Building a strong talent pipeline is vital to the future of our industry, and our mission is to bridge the gap between brands and academia to make it a reality,” said Gord McLean, president, AEF. “We’ve already made strides in closing these gaps and developing exceptional marketing talent. This GivingTuesday, we’re doubling down on our commitment to invest in the next generation of diverse and innovative leaders, because nothing is more crucial to securing a bright and sustainable future for the marketing industry.”

This is the second year AEF is offering its “Double the Impact” benefit. Companies to date have donated memberships to 120 schools, including 47 HBCUs. Top marketers including AT&T, American Express, BD, Disney, General Motors, HP, IBM, L'Oréal, Walmart, and more have contributed already this year, creating deep and lasting partnerships with their schools.

To learn more about the AEF University Membership program and join in doubling the impact of AEF’s talent-building efforts with students and professors you can visit the website . Donations are fully tax-deductible.