Adyen Goes Big With Fresh Visual Campaign
Amsterdam-based agency takes on an exciting visual campaign for the international payment platform, .
The campaign emphasises Adyen鈥檚 ability to drive business growth through its leading platform, seamlessly integrating payments, data analytics, and financial products. By enabling companies to optimise their operations and seize new opportunities, Adyen empowers its clients to realise their full potential in a rapidly changing market environment.
The ads are directed by the German duo . Renowned for their innovative approach, the ads feature seamless transitions, vibrant colour palettes, and optical illusions.
Max Eggink, head of production at Wolfstreet, commented on the collaboration: "Each scene required the building of custom graphics on location, and carefully planning and timing camera movements to reveal the graphics seamlessly within the frame. Our goal was to authentically create the graphics 'in-camera,' reflecting Adyen's emphasis on unlocking genuine hidden value.鈥
Since 2017, Wolfstreet has been serving as Adyen's creative content partner, involved in co-creating many content pieces and campaigns with the brand. A previous involved the launch of Adyen's new generation of .
As of this week, the 鈥楿nlocking Business Value鈥 campaign is live on digital and social platforms in Europe, the Middle East, and Africa, comprising a mix of films, photography, and print assets.
