天美棋牌

sencka膽
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
in association with
Group745

AA Insurance Campaign Highlights Kiwi Garages Are More than Just a Parking Space

27/05/2024
71
Share
DDB Aotearoa and AA Insurance鈥檚 new campaign recognises the significance of the garage to Kiwi, highlighting why it鈥檚 important to take extra care of the space
AA Insurance鈥檚 recent Kiwi Garage survey uncovered that the garage is used for a lot more than parking cars - reflecting the different life stages, uniqueness and passions of the people and families living in the home.

Garages can be a home gym, rumpus room, laundry, art studio, a place for LEGO, a repository of memories or a mix of all of the above. As a result, the garage is often a valuable, and vulnerable, space in the home.

Ben Pegler, creative director at DDB Aotearoa commented, 鈥淕arages are more than a garage for many Kiwi home dwellers, they're a happy place. Turns out they are as unique as each of us and sometimes the most interesting space within our homes 鈥 this individuality we wanted to celebrate with this campaign.鈥

Melodie Vickars, head of brand, marketing and communications at AA Insurance, says the report showed that a lot of living is done in Kiwi garages and, therefore needs to be protected. 鈥淎A Insurance is shining a light on the myriad of ways garages are used, reminding people to think about what鈥檚 in their own garage and ensuring it鈥檚 covered with home and contents insurance 鈥 so they can keep living a little freer in their garage.鈥

The 鈥楢AI Garage鈥 campaign is in market now, across TV, outdoor, digital, web, radio and social media.

Credits
SUBSCRIBE TO 天美棋牌鈥橲 newsletter
FOLLOW US
天美棋牌鈥檚 Global Sponsor
Language:
English
漏 2005-2023 天美棋牌Privacy and Cookie PolicyTerms and Conditions
v10.0.0