A Young Boy Makes Christmas Sparkle in Touching Michael Hill Jeweller Spot
Michael Hill Jeweller celebrates the enduring joy of giving with the launch of its Christmas campaign in Australia, New Zealand and Canada, in collaboration with CHE Proximity.
The work is set to bring a touch of magic to the season and inspire the spirit of giving.
The campaign follows the selfless journey of a young boy, Archie, as he creates Christmas gifts that he鈥檚 handcrafted with love and care for all the special people in his life, from his next-door neighbour to his teacher, and the most important of all, his mum.
鈥楳ake their Christmas鈥 is the first major campaign delivered by new CMO, Jo Feeney, since she joined Michael Hill in March.
It was shot in Queenstown by Noah Marshall in one of his first projects as founder of Larchmont, and features the much-loved music track, 鈥極nly You鈥 by Yazoo.
鈥淭he most meaningful gift is one that comes with thought, effort, time and love, and as humans we know that giving trumps receiving every time. At Michael Hill, marking the special moments in peoples鈥 lives is at the heart of what we do 鈥 there is a deliberate synergy between the care and craft in this ad and that which goes into creating a special piece of jewellery鈥, said Jo Feeney, global CMO of Michael Hill.
鈥淭he ability to create a true moment of human connection is what makes jewellery the ultimate gift,鈥 said Cristian Staal, managing partner, creative at CHEP. 鈥淭his kind of thoughtful giving is something we learn from a young age, but tend to forget with all the pressures of adulting. Archie鈥檚 loving attitude epitomises this.鈥
鈥淭he joy of giving at Christmas is captured beautifully鈥 said Jo.
The campaign launches across all channels in Australia, New Zealand and Canada from October 14th.
