A Little Girl Dreams of a Perfect Future in AXA Spot
AXA launches a new multi-country campaign with Publicis Conseil.
When we were children, the future was full of endless opportunities and excitement. We constantly envisioned new projects, with each day's plans quickly giving way to the next. However, as we grow older, our enthusiasm fades, and thinking about the future often becomes a source of uncertainty and hesitation. This tends to make people focus on the present, neglecting the importance of preparing for their future and what鈥檚 ahead.
Ulrike Decoene, AXA group chief communication, brand and sustainability, to add, 鈥淟ife may be full of risks, but the future shouldn鈥檛 be one of them. Everyone should have the right to be hopeful about the future. And we are acting concretely for it.鈥
Through its new campaign, AXA鈥檚 message is that it鈥檚 never too late to be enthusiastic about the future. The campaign highlights AXA as a positive partner for near and future opportunities thanks to its flexible wide range of 'Life & Savings' solutions.
Shot on 35 mm and directed by Janssen Powers, with cinematography by Olan Collardy, the film tells the story of a little girl鈥檚 journey as she dreams of her perfect future, of all the places she鈥檇 like to see and all the things she鈥檇 like to do, building on a very simple message 鈥渢he Future begins with our dreams鈥.
The campaign will be progressively rolled out internationally, starting in Germany on July 22nd, followed by Mexico on August 1st, and Belgium on August 26th.
