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Sandhurst, a beloved Australian brand known for its authentic Mediterranean foods, is proud to announce the launch of its brand campaign, created in partnership with Innocean Australia.

As Innocean’s first media campaign in Australia, this marks a new chapter for both the agency and Sandhurst as they bring the vibrant flavours of the Mediterranean to Australian audiences through a wide-reaching, multi-channel approach.

The campaign has launched with a combination of out-of-home, native content and digital media to reach consumers across Australia. By leveraging these channels, the campaign creates a cohesive brand experience that captures attention and builds brand awareness in high-traffic urban areas, shopping environments, and digital platforms. Sandhurst’s Mediterranean-inspired imagery and messaging are showcased in engaging, bold visuals that highlight the brand’s dedication to quality and tradition.

"We are so excited to be partnering with Innocean for the launch of our first national campaign. We can't wait for existing and new customers to see the brand in a fresh light. Our pivot towards lifestyle and a reinforcing our commitment to quality and tradition is an exciting new direction,” said Tom Galluzzo, head of marketing at Sandhurst.

With the tagline "Tradizione Preservata", the campaign celebrates the power of Mediterranean cuisine to bring people together, inviting Australians to embrace the richness and authenticity of Sandhurst’s offerings, made right here in Sydney.

"We are thrilled to partner with Sandhurst for their first-ever national brand campaign, bringing to life the essence of Mediterranean tradition and quality that the brand is known for," said Kathryn Furnari, head of media at Innocean Australia. "This campaign represents not only an exciting milestone for Sandhurst but also for Innocean Australia as we embark on our first media activation in this market.”