7-Eleven is Serving Up ‘Dog Dogs’ for Equal Rights During Pride
Leave no stone unturned in the quest for equal rights - seems to be the rationale behind 7-Eleven’s latest stunt. As Stockholm Pride kicks off in all its glory and glitter, 'Dog Dogs' and 'Hot Hots' will be added to the nationwide retailer’s menu. And there´s more than one reason to double down on the tasty newcomers, since parts of the sales will be donated to the Rainbow Fund – an organisation fighting for rights and freedom within the LGBTQIA+ community. The campaign, running outdoor, digital and instore, is a collaboration with long-term agency partner Åkestam Holst NoA.
