7-Eleven and Naga DDB Tribal Invite Malaysians to Explore Wonderland for 40th Anniversary
A big celebration is approaching as 7-Eleven enters its fortieth year of operating in Malaysia, with the first branch in Bukit Bintang opening all the way back in 1984. In line with their belief of 鈥淪erving Up Surprises鈥, the convenience store giant has prepared many such surprises for Malaysians, starting with a whimsical trip into a world filled with deals, delights and delicacies.
To commence this anniversary celebration, 7-Eleven, in partnership with Naga DDB Tribal and Cybernerdbaby, has launched Wonderland - an AR experience where customers can explore four different worlds. When you step into a 7-Eleven, it will feel like you鈥檙e entering fascinating new worlds.
Simply scan the QR codes in-store with a smartphone, and play the worlds鈥 interactive games. If you want a bit of colour, dive into the water park-inspired SlurpeeSplash and make your own artsy expression of the icy cold drink. Feeling adventurous? 7-Verse features a controllable spaceman that can collect exclusive 7-Eleven snacks. Or maybe wind down with a shoot-鈥檈m-up booth at CAF茅stival, a carnival featuring 7CAF茅 foods. And to top it all off, chomp down on fluffy soft serve ice cream towers in SoftScrapers, before they get too tall!
Players who score big can post their results via IG story, and DM screenshots to @7elevenMalaysia on Instagram, where lucky winners stand a chance to win a PlayStation 5, Dyson Hairdryer, VR goggles and even an LG TV.
鈥淥ur goal for Wonderland is to enhance the customers鈥 experience when they visit our stores. Good food, snacks and drinks, literally viewed through a different lens,鈥 a spokesperson from 7-Eleven said.
A representative from Naga DDB Tribal added, 鈥淲e envisioned Wonderland as a space not just for delicious snacks, but also how these foods鈥 unique features can instill a sense of wonder in the customers, so they鈥檒l always come back for more. It is all in line with our mission of being The Experience Makers for our client鈥檚 brands.鈥
7-Eleven Wonderland launches on 6th June, and will feature the Wonder Deals, special promotional in-store prices for selected products.
