360i is Getting All Loved Up for Valentine's Day with the Red Velvet Oreo
This Valentine鈥檚 Day, OREO is giving all the people who aren鈥檛 exactly enthusiastic about the hallmark holiday something they can love: stories about awkward, unexpected romance starring the brand鈥檚 new twist on a classic dessert 鈥 the newly-released Red Velvet flavored OREO.
OREO is kicking off its 鈥淔eel the Feelings鈥 campaign today and it will run through Valentine鈥檚 Day to celebrate the release of the new cookie while building buzz and love for the brand.
The campaign centers on the idea that there鈥檚 something about the flavor Red Velvet that has a certain, romantic effect on people, no matter their age, personality鈥 or relationship status. Six short videos will bring this to life by depicting the transformative effect of Red Velvet OREO on a handful of mundane, everyday scenarios.
The videos launch via the brand鈥檚 digital channels (Facebook, Twitter, Tumblr), with a new scenario released each day leading up to Valentine鈥檚 Day.
